Farer has been doing interesting things in the dressy-but-colorful space for a while now, and it’s a brand I’ve genuinely enjoyed paying attention to. I had a chance to review one of their world timers a couple years back and came away impressed by how seriously they take the details. So when the brand announced an expansion of its Cushion Case collection with two new 35mm models, the Furneaux and the Belzoni, I was curious to see where they took it.

The Cushion Case line originally launched in 2022 around a 38.5mm case, and the new 35mm versions aren’t simply a size reduction. According to Farer, the angles are more dramatic on the smaller model, with a steeper bezel slope that exaggerates the cushion shape. It’s a thoughtful approach to scaling down, and in press photos, the case reads as intentional rather than shrunken. The scalloping between the lugs, designed so the strap sits flush and appears integrated, is a small detail that tends to matter a lot once a watch is actually on the wrist.

The dials are the real story here. Both use a process Farer introduced on the Three Hand Series III last year, where the dial is pressed with texture, then spun while multiple coats of paint are applied. The centrifugal force pushes pigment outward, producing a gradient that draws the eye toward the center. A clear lacquer and polish finish the surface. The result is what Farer describes as a “jewel-like brilliance,” and I’ll be honest, from the press imagery, I believe them. The Furneaux runs with a raspberry pink palette that produces a range of shades depending on how light hits it, while the Belzoni goes with a bold teal featuring a radial bark-like texture. Both colorways are doing something, and they’re doing it on purpose.

The movement inside is the Sellita SW210-1 b Elaboré, a hand-wound Swiss calibre offering 45 hours of power reserve, 18 jewels, and a 4Hz beat rate. Farer has added bespoke bridge engraving, perlage, and blued screws, which you can see through the sapphire exhibition caseback. That level of finishing at this price point isn’t universal, and it deserves to be acknowledged. The case itself is 316L stainless steel, fully polished, 10mm thick, with a lug-to-lug of 38mm and 50m of water resistance.

Pricing lands at $1,165 for both references. Now, 35mm is the number most likely to give people pause, and I understand that. Some collectors simply won’t look twice at anything under 38mm. Personally, I don’t have much of a problem with the size, and I’d argue the compact dimensions suit the dress-watch intent better than a larger case would.

Of the two, the Belzoni’s teal dial is the one I keep coming back to. The color tone is genuinely interesting and I suspect it would pair more easily across different contexts than the pink, which is a bolder and more specific commitment. That said, I’d be curious to see either of these in hand before drawing too many conclusions about how the gradient actually reads in real light. You can learn more about both models on Farer’s official site.

Farer

Co-Founder & Senior Editor

Michael Peñate is an American writer, photographer, and podcaster based in Seattle, Washington. His work typically focuses on the passage of time and the tools we use to connect with that very journey. From aviation to music and travel, his interests span a multitude of disciplines that often intersect with the world of watches – and the obsessive culture behind collecting them.